Hints from the team

Weekly relationship hints to help you make your girlfriend or wife ridiculously happy.

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The Don Draper Effect

You can buy her all the presents in the world, but it’s impossible to make your girlfriend truly happy without treating her as a moral and intellectual equal. Sounds obvious, right? Of course, you aren’t some scotch-drinking, ass-slapping sexist pig from the ’60s who thinks “Sex & the City” means meeting your mistress downtown. But how far have we actually come as men?

Being completely non-sexist is a lot harder than we might think. We are bombarded by media that objectify women and imply they are beneath men every day.

Although this newsletter can never address gender inequality sufficiently, there’s no denying the fact that the US ranked 19th in the World Economic Forum’s global gender equality rankings, with those Scandinavian and Nordic country ice queens taking home the top spots. Clearly we all have a ways to go in achieving true equality.
So what’s the first step to not being sexist? Well, not being stupid.

These teardowns of tips for guys are even funnier than the actual tips provided by the ever-egalitarian Men’s Health magazine.

Men’s Health hilariously scary suggestions include hugging her until she issues a restraining order, making a bedroom burrito (don’t ask) and leaving enough love notes to make yourself gag. They play on gender generalizations and like fire, that can burn. Listen to smokey the bearette and never play with fire.

So forget about making her happy the old-fashioned way. Focus on shedding the sexist influences in your life and treat her with the love and respect she deserves today.

And if ever you’re unclear on the meaning of sexism, take a look at this this classic description of the power of the female mind.